Mike Ellerbrook on Strong Conversations: Leading Multi-Generational Teams

In this episode of Strong Conversations by Simpson Strong-Tie, Mike Ellerbrook, Executive Vice President of UFP Site Built, shares his 27-year journey from working in a plant at 18 to leading within a major building products company. The conversation dives into culture, multi-generational leadership, and what it really takes to stay relevant and win in a constantly evolving industry.

Key Takeaways:

• Why culture and having fun at work are essential to long-term success in the industry
• Leading across generations: adapting your style while staying authentic and consistent
• The importance of “dual learning” between experienced leaders and younger talent
• Setting a clear expectation to win—and tailoring how you coach individuals to get there
• Navigating post-COVID market shifts and resetting expectations for sustainable growth